ANALISIS DAMPAK MANAJEMEN RANTAI PASOK TERHADAP PERFORMA BISNIS MELALUI KEUNGGULAN BERSAING
Keywords:Supply Chain Management, Competitive Advantage, Businesses’ Performance
This study was aimed to obtain an empirical evidence that good Supply Chain Management will improve company performance optimally in wholesaler Putra Jaya Pakis Malang District. Explanatory research was conducted in this study. Small shop in Pakis Malang was the subject of this study. This study held at wholesaler – which sell various household product – in Pakis, district of Malang. The population was all retailer who sell household product around Pakis, Malang with the amount of 36 retailers. This study used survey, questionnaires distribution, and questionnaires collections as the data collection process. Furthermore, this study was shown that 1) supply chain management has a positive impact and significant role towards competitive advantage of retailers in the area of Pakis, Malang, 2) supply chain management has positive and significant impact toward businesses’ performance of retailers in the area of Pakis, Malang, 3) competitive advantage has significant impact towards businesses performance of retailers in Pakis, Malang, 4) competitive advantage is able to mediate the effect of supply chain management towards businesses’ performance of the retailers in the area of Pakis, Malang.