Analisis Inovasi Industri Televisi Menghadapi Migrasi Televisi Digital (Studi Kasus Televisi Lokal Di Provinsi Bengkulu)
Keywords:
Local Television, Migrase, Digitalisasi Local TelevisionAbstract
The Job Creation Law No. 11 of 2020 especially Article 60A (Paragraph 15 concerning Post, Telecommunications and Broadcasting, Article 72) requires 728 broadcasting institutions throughout Indonesia to migrate terrestrial television broadcasting from analog technology to digital technology no later than 2 (two) years since the enactment of this Law. Local television stations must migrate immediately.
The research was conducted using a qualitative descriptive approach and primary data collection with in-depth interviews and observations aimed at knowing the readiness of local private broadcasting institutions (LPS) in Bengkulu to face the implementation of the migration of analog television broadcasts to digital television broadcasts. The results showed that in terms of management, financial, infrastructure, personnel and innovation, RBTV was ready to migrate. Meanwhile, BETV in terms of management, personnel and innovation is ready to migrate. Meanwhile, from the financial and infrastructure side, we still have to make various efforts to be ready to migrate.
References
Afrizal (2014) Metode Penelitian Kualitatif, Sebuah Upaya Mendukung Penggunaan Penelitian Kualitatif
Dalam Berbagai Disiplin Ilmu. Cetakan 1, Mei 2014. PT Rajagrapindo Persada. Jakarta.
Ashrianto, Panji Dwi (2015) Studi Kesiapan Lembaga Penyiaran Terhadap Penerapam Sistem Penyiaran
Berteknologi Digital di Yogyakarta. Jurnal Ilmu Komunikasi, Volume 13, No 2, Mei - Agustus
Booz Allen & Hamilton, Inc. (1982) New Products Management for the 1980’s, Booz Allen & Hamilton,
Inc., New York.
Capon, N., Farley, J. U., Hulbert, J. and Lehmann, D. R. (1992), “Profiles of Product Innovators Among
Large US Manufacturers”, Management Science, vol.38, February, pp157-169
Chan, S. P. (2020, April 16). “Karena virus corona, dunia hadapi resesi yang lebih buruk daripada
Depresi Besar tahun 1930-an.” BBC News Indonesia: https://www.bbc.com/indonesia/dunia-
Citra, Diani (2016) Membedah Televisi Digital: Antara Potensi Teknis Dan Kepentingan Politis (Bagian I). http://www.remotivi.or.id/amatan/280/ membedah-televisi-digital:-antara-potensi-teknis-dan- kepentingan-politis-(bagian-ii)
Cooper, Robert and Kleinschmidt, Elko J (1987) New Products: What Separates Winners From Losers?
Journal of Product Innovation Management 4(3):169-184
Drucker, P.F. (1998) The Discipline of Innovation. Harvard Business Review, 149-157.
Dominick, J., and Messere, F. (2012). Broadcasting, cable, the internet, and beyond: An introduction to modern electronic media (7th ed.). New York, NY: McGraw-Hill.
Gultom, Amry Daulay (2018) Digitalisasi Penyiaran Televisi di Indonesia. Buletin Pos dan
Telekomunikasi Vol 16 No 2 91-100.
Kohli, Gauri (2020) Apa Kunci Keberhasilan Perusahaan? Pegawai Yang Bahagia. Edisi 30 Oktober 2020 https://www.bbc.com/indonesia/vert-cap-54671963 didownload 6.55. 6 feb 2021
Kominfo (2017) Laporan Kinerja Kementerian Komunikasi dan Informatika tahun 2017. Kominfo (2020) Rapat Koordinasi/Sosialisasi Monev Migrasi TV Analog ke TV Digital.
Kompas.com (2020) "UU Cipta Kerja Disahkan, Migrasi TV Analog ke Digital Rampung 2022", https://tekno.kompas.com/read/2020/10/06/16430067/uu-cipta-kerja-disahkan-migrasi-tv-analog-
ke-digital-rampung-2022?page=all
Kotler, Philip and Keller, Kevin Lane (2009) Manajemen Pemasaran. Edisi 13 Penerbit Erlangga. Jakarta
Malaviya,P dan Subhash Wadhwa, 2005. Innovation management in organizational in organization context: an empirical study, Global Journal of flexible system management, Vo. 6 h.1-14
Mirza, Feriandi (2011). Eksistensi TV Lokal diantara Dominasi TV Nasional. Head Broadcasting Data
Management.
Muhardi (2011) Manajemen Operasi, Suatu Pendekatan Kuantitatif untuk Pengambilan Keputusan. PT Refika Aditama, Bandung
Munadi, Rizal. Walidainy, H. Irhamsyah, M. Hafidh, Ahmad Ryan (2016). Kajian Kesiapan Transisi Sistem Televisi Analog ke Sistem Televisi Digital. Proceeding Seminar Nasional Teknik Elektro (FORTEI) Universitas Diponegoro, Oktober 2016.
Noor, Henry Faizal (2010) Ekonomi Media. Cetakan ke-1. PT Rajagrafindo Persada. Jakarta Utara.
Ranaivoson, Heritiana. Farchy, Joëlle. Gansemer, Mathilde (2013) Differentiated strategies for digital innovation on television: Traditional channels vs. new entrants. Observatorio (OBS*) Journal, vol.7 - nº4 (2013),
Taufiq Alwi, Eka Avianti Ayuningtyas (2020) Dampak Pandemi Covid-19 Terhadap Bisnis Dan Eksistensi Platform Online. Jurnal Pengembangan Wiraswasta Vol. 22 No. 01 – Apr 2020 LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta.
Yudono, J. (2013). “Matikan Televisimu, Nak!”. Dari http://nasional. kompas.com/read/2013/08/
/1920381
Wahab, Riva’atul Adaniah (2012) Migrasi Infrastruktur Sistem Pemancar Stasiun Televisi Lokal di Sulawesi Utara
Dalam Menghadapi Migrasi Sistem Siaran Televisi Digital. Buletin Pos dan Telekomunikasi Volume 10
No.4
Wahyudi, Dedi (2021) Strategi Televisi Lokal dalam Menarik Pemirsa danMenjaring Iklan di Provinsi Bengkulu (Disertasi) Program Doktor Ilmu Manajemen Fakultas Ekonomi dan Bisnis, Universitas Bengkulu.
Wijonarko, Gugus. Ariwobowo, Handy. Winarto, Aris dan Ramadoni, Wahyu (2020) Perancangan Program Pelatihan Karyawan Dalam Rangka Mendukung Produktivitas Karyawan Di Masa Pandemi Covid 19. Jurnal Eksekutif Volume 17 No 1, Juni 2020.
