DETERMINASI REVISIT INTENTION DITINJAU DARI DESTINATION IMAGE DAN E-WOM MELALUI COSTUMER SATISFACTION

Authors

  • Muhammad Dian Ruhamak Fakultas Ekonomi, Universitas Kadiri
  • Yudiarto Perdana Putra Fakultas Ekonomi, Universitas Kadiri
  • Husnurrosyidah Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Negeri (IAIN) Kudus

Keywords:

revisit intention, destination image, e-wom, costumer satisfaction

Abstract

The purpose of this study was to determine and analyze the interest in visiting consumers in terms of the image of the destination, e-wom through customer satisfaction. This research uses questionnaires and field studies in data collection, then processed for hypothesis testing so that the purpose of this research can be accomplished. The population in this study were consumers who studied at a course institute in an English village who happened to be met when they came to that location (accidental sampling). Data collection techniques used interviews, observations and questionnaires. Based on the results of the tests conducted, it can be concluded that electronic word of mouth and destination image have an effect on revisit intention through customer satisfaction. From the test results, it can also be seen that customer satisfaction perfectly mediates the effect of electronic word of mouth and destination image on revisit intention. With this research, it is expected to be able to find out the potential of institutions and destinations around the area that need to be improved so that consumers feel satisfied and spread positive information so as to form a desire or interest to come back someday.

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Published

2021-03-23

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Articles