Comprehensive Research Report Management Application Study In UMk Manufacturing Batik Blimbing Malang

Authors

  • Rizki Dwi Ariyanto Universitas Widyagama Malang
  • Iklilul Millah University Of Widyagama Malang
  • Salshabilla Devy Rachmaningrum University Of Widyagama Malang
  • Refi Oktafia Utami University Of Widyagama Malang
  • Evarista Selestina Bau University Of Widyagama Malang
  • Simson Umbu Galu Adung University Of Widyagama Malang

DOI:

https://doi.org/10.31328/cebi.v3i1.315

Keywords:

Keywords: UMKM, Home Industry, Marketing

Abstract

This home business or what is often called a home industry is a company that is included in a manufacturing company because where plain cloth will be changed and designed into various batik cloths, not only that, Batik Blimbing Malang also produces various accessories such as bangkiak, batik bracelets, cloth brooches and many more. Batik Blimbing Malang was founded in 2011 by Mrs. Wiwik Winarsih who is located at Jl. Candi Jago no. 6 Blimbing, Malang. This Batik Blimbing business was started by Mrs. Dra Wiwik Winarsih in 2009 and inaugurated in 2011. As well as various problems experienced by Batik Blimbing MSMEs, namely not knowing whether to rely on manual bookkeeping of product sales or by using detailed application bookkeeping, because it is private. Then during the production process of written and stamped batik cloth, it is also very influential with uncertain weather at times like this in the Malang City area where it rains every day. There is also a lack of labor in MSME Batik Blimbing Malang. Continuous improvement in all aspects of the business by business owners and workers is certainly a good synergy for Batik Blimbing to become feasible and attract the attention and popularity of the surrounding community.

References

S. Sugiyono, Metode Penelitian Kuantitatif, Kualitatif, dan R&D (S. Sutopo, Ed.). Alfabeta, 2019.

P. Kotler and G. Amstrong, “Prinsip-Prinsip Pemasaran, Jilid 1.,” Manajemen Pemasaran, vol. 7. p. 1835, 2008.

K. N. Makassar, buku Manajemen Pemasaran dan Perilaku Konsumen, no. September 2020. 2021.

F. Tjiptono, Strategi pemasaran, Edisi 4. Yogyakarta, 2016.

P. Kotler, Manajemen Pemasaran, Bahasa Ind. Jakarta: Prentice Hall, 1997.

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Published

2023-03-31

How to Cite

Rizki Dwi Ariyanto, Iklilul Millah, Salshabilla Devy Rachmaningrum, Refi Oktafia Utami, Evarista Selestina Bau, & Simson Umbu Galu Adung. (2023). Comprehensive Research Report Management Application Study In UMk Manufacturing Batik Blimbing Malang. Conference on Economic and Business Innovation (CEBI), 3(1), 790–798. https://doi.org/10.31328/cebi.v3i1.315

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