UMKM Tent Rental "Shankara Rent Adventure"

Authors

  • Teguh Ramajaya Nainggolan University Of Widyagama Malang
  • Maria Hildegardis Seran University Of Widyagama Malang
  • Afrizal Salas Mantaufany University Of Widyagama Malang
  • Eka Putri Maulidia University Of Widyagama Malang
  • Aisyah Azizati University Of Widyagama Malang
  • Windya Oktaviara Santi University Of Widyagama Malang

DOI:

https://doi.org/10.31328/cebi.v3i1.319

Keywords:

UMKM, Human Resources, Social Media, Marketing, Financial Management

Abstract

This research was conducted to determine the factors of restriction (obstacles) in the development of Micro, Small and Medium Enterprises (UMKM) in the city of Malang. the research object is a tent rental place "SHANKARA RENT ADVENTURE" which operates in the service sector which is located on Jl. MT Haryono No.180a, Dinoyo, Kec. Lowokwaru, Malang City, jawa timur. The method used is a qualitative research method with a descriptive approach. Based on the research results, data was obtained that the factors that inhibited the development of the "SHANKARA RENT ADVENTURE" tent rental place were the quality factors of human resources (HR), media for promotion, and marketing, as well as financial management. From the results of the research above, then it can be explained that the tent rental place "SHANKARA RENT ADVENTURE" is not supported by local government agencies, especially the cooperative and MSE services and banking. This is a major obstacle to the development of a tent rental place "SHANKARA RENT ADVENTURE" in addition to the quality of human resources and media promotion of results From the description above, it can be concluded that the role of the government and banking is needed for the development of small industries in addition to support from other stakeholders.

References

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Sulaksono, J. (2020) “Peranan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (Umkm) Desa Tales Kabupaten Kediri,” Generation Journal, 4(1), hal. 41–47. doi:10.29407/gj.v4i1.13906.

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Published

2023-03-31

How to Cite

Teguh Ramajaya Nainggolan, Maria Hildegardis Seran, Afrizal Salas Mantaufany, Eka Putri Maulidia, Aisyah Azizati, & Windya Oktaviara Santi. (2023). UMKM Tent Rental "Shankara Rent Adventure". Conference on Economic and Business Innovation (CEBI), 3(1), 781–789. https://doi.org/10.31328/cebi.v3i1.319

Issue

Vol. 3 No. 1 (2023)

Section

Articles Text

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Copyright (c) 2023 Teguh Ramajaya Nainggolan, Maria Hildegardis Seran, Afrizal Salas Mantaufany, Eka Putri Maulidia, Aisyah Azizati, Windya Oktaviara Santi

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