ANALISIS PERILAKU TERHADAP MINAT PEMBELIAN ULANG KONSUMEN ANGKRINGAN DI MASA PANDEMI COVID-19

Authors

  • Heny Sidanti Fakultas Ekonomi dan Bisnis, Universitas PGRI Madiun
  • Aliffianti Safiria Ayu Ditta Fakultas Ekonomi dan Bisnis, Universitas PGRI Madiun

Keywords:

Purchase Interest, Price Perception, Consumer Behavior

Abstract

Consumer behavior is closely related to consumer decisions in making purchases of both goods and services. Consumer decisions regarding the purchase of goods and services can be indicated by price perception, free wi-fi facilities and peer social support to the interest in repurchase in Madiun during the Covid-19 pandemic. The interest in purchasing is closely related to the tendency of consumers to buy a product of goods and services. This study used primary data taken from respondents of angkringan visitors in Madiun with an average age range of less than 20 years to 30 years. The results of this study showed that indicators of price perception, the provision of wifi facilities and the presence of peer social support have an influence both partially and simultaneously on repurchase interests, even during the Covid-19 pandemic.

Downloads

Published

2021-03-23

Issue

Section

Articles