Marketing Mix Komoditas Beras Merah Dalam Meningkatkan Penjualan

Authors

  • Gita Siwi Anggraeni Fakultas Ekonomi dan Bisnis, Universitas Widyagama Malang
  • Adya Hermawati Fakultas Ekonomi dan Bisnis, Universitas Widyagama Malang
  • Tuti Hastuti Fakultas Ekonomi dan Bisnis, Universitas Widyagama Malang
  • Firdaus Widarta Fakultas Ekonomi dan Bisnis, Universitas Widyagama Malang

Keywords:

Marketing Mix, Sales, Brown Rice

Abstract

This paper aims to explain the red rice commodity at the Malang branch of Bulog in order to increase sales from a marketing mix point of view. The apprenticeship was carried out from August 2020 to February 2021. Data collection used observation, interviews, field notes and documentation.
The results of the internship show that marketing is one of the strategies in which producers have goods to be sold to consumers by offering these products, introducing them, and bringing these products closer to consumers so that they are quickly recognized by persuading, giving discounts, providing attractive services to consumers, making it easier producers to achieve both their short-term and long-term goals.

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Published

2021-03-23

Issue

Section

Articles