A JURIDICAL ANALYSIS OF LEGAL PROTECTION FOR BUSINESS ACTORS IN THE PRACTICE OF ENDORSEMENT OF MUSLIM CLOTHING DUE TO DEFAULT FROM THE PERSPECTIVE OF THE COMPILATION OF SHARIA ECONOMIC LAW

Abstract

Defaults in endorsements often occur so that the government needs to pay attention to legal protection for
consumers who use endorsement services because many business actors utilize this marketing because it looks
efficient, especially when business actors experience losses due to endoser negligence. The Compilation of Sharia
Economic Law regulates breaking promises in Articles 36 to 38, which explain breaking promises and sanctions.
The analysis method used is descriptive qualitative. The results of the analysis reveal first, the default in the KHES
perspective endorsement, and second the application of default settlement, and finally the legal protection for
business actors due to endorsement default. The conclusion of this research is that the government shalt pay more
attention to legal protection for ordinary consumers in technology, especially during online transactions.
Keywords: Legal Protection; Default; Sharia Economic Law Compilation