The Use Of E-Commerce My Pertamina For Business As An Effort To Improve Customer Satisfaction

Study At PT Pertamina Patra Niaga Regional Central Java Section

Authors

  • Sukma Yulia Putri University Of Widyagama Malang
  • Survival University Of Widyagama Malang
  • Adya Hermawati University Of Widyagama Malang

DOI:

https://doi.org/10.31328/cebi.v3i1.404

Keywords:

Marketing Strategy, Customer Satisfaction, My Pertamina For Business

Abstract

This internship report was created to explain the implementation of the marketing strategy for the sale of industrial products for the Oil Fuel (BBM) and non-Fuel Oil (BBM) industries such as Asphalt and petrochemical products at PT Pertamina Patra Niaga Regional Central Java using the My Pertamina For Business Application. Implementation of the Certified Student Internship Program (PMMB) batch 2 of 2023 starts from March 2022 to September 2022. Data collection uses observations, interviews, field activity reports and documentation.

From the results of the internship it is known that one of the sales strategies is to use My Pertamina For Business which is to facilitate the transaction process for Agents and Distributors of Industrial and non-Fuel Petroleum (BBM) products in the hope that satisfaction with service can make existing collaborations achieve goals for both short term goals and long term goals.

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Published

2023-03-31

How to Cite

Sukma Yulia Putri, Survival, & Adya Hermawati. (2023). The Use Of E-Commerce My Pertamina For Business As An Effort To Improve Customer Satisfaction: Study At PT Pertamina Patra Niaga Regional Central Java Section. Conference on Economic and Business Innovation (CEBI), 3(1), 760–772. https://doi.org/10.31328/cebi.v3i1.404

Issue

Vol. 3 No. 1 (2023)

Section

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Copyright (c) 2023 Sukma Yulia Putri, Survival, Adya Hermawati

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