Marketing Mix Komoditas Beras Merah Dalam Meningkatkan Penjualan

Abstract

This paper aims to explain the red rice commodity at the Malang branch of Bulog in order to increase sales from a marketing mix point of view. The apprenticeship was carried out from August 2020 to February 2021. Data collection used observation, interviews, field notes and documentation.

The results of the internship show that marketing is one of the strategies in which producers have goods to be sold to consumers by offering these products, introducing them, and bringing these products closer to consumers so that they are quickly recognized by persuading, giving discounts, providing attractive services to consumers, making it easier producers to achieve both their short-term and long-term goals.